Tag Archive for 'worry'

Replace worry & fear with business performance

In his book, Blue Highways, William “Least Heat Moon” Trogdon said his Osage Indian grandfather, William “Heat” Moon, taught him this about worry: “Some things don’t have to be remembered; they remember themselves.”

Owners are justified in worrying about their small businesses, but sometimes they waste emotional energy worrying about things over which they have little or no control, or aren’t likely to happen.

In the movie, Bowfinger, Eddie Murphy played Kit Ramsey, an action movie star also famous for being a pathological worrier. He leads a frightened and miserable life because he worries about strange things that would never happen.

Ramsey’s greatest worry was being captured, killed and eaten by space aliens. He also worried about being crushed by a gigantic foot, or that his body might burst into flames. Pretty silly, huh?!

Watching Murphy play this unstable character is hilarious. But it’s not funny or silly when you and I worry about things that, like Ramsey’s obsessions, probably will never happen.

·  Instead of aliens, how much do you stress out about your business being killed and eaten by the dreaded Internet competition?

Stop obsessing about online competitors. First, you should be an online competitor yourself. Second, without a fixed base, online-only competitors may have what customers need, but you have something more powerful: You know what customers want.

·  Instead of being stepped on by a giant foot, do you obsess about being squashed by one of the Big Boxes?

In The Age of the Customer, prospects often rule you in or out before they know how much you charge. You can establish a level of relevance with prospects and customers that no Big Box can, as they continue to focus first on being competitive.

·  Instead of bursting into flames, do you wake up in the night obsessing that your business might go up in smoke if customers abandon you?

In The Age of the Customer, you actually should obsess about customer expectations, otherwise they won’t really leave, you’ll just become irrelevant.

Instead of living a frightened and miserable life like Kit Ramsey, put that energy into performing so well that any competitor would be hard-pressed to take customers away. Build relationships with customers to the degree that when something they want pops into their heads, as Trogdon’s grandfather would say, your company remembers itself.

Write this on a rock -

Don’t live a frightened and miserable life. Replace worry with action and performance.

Jim Blasingame is author of the award-winning book, The Age of the Customer: Prepare for the Moment of Relevance.

Replace worry with small business performance

In Blue Highways, William “Least Heat Moon” Trogdon said his Osage Indian grandfather, William “Heat” Moon, taught him this about worry: “Some things don’t have to be remembered; they remember themselves.”

Entrepreneurs are often justified in worrying about their small businesses. But sometimes we waste emotional energy worrying about things over which we have little or no control, or something that isn’t likely to happen.

In the movie, Bowfinger, Eddie Murphy played Kit Ramsey, an action movie star who was also famous for being a pathological worrier. He worried about really strange things that would never happen, and it caused him to lead a frightened and miserable life.

Ramsey’s greatest worry was being captured, killed and eaten by space aliens. He also worried about being crushed by a gigantic foot, and that his body might burst into flames. Pretty silly, huh?! Watching Murphy play this unstable character is hilarious. But it also makes you think about how silly we are to worry about things that, like Ramsey’s obsessions, probably will never happen.

Instead of space aliens, how much time do we spend stressing out about our businesses being killed and eaten by the dreaded foreign competition? Instead of being stepped on by a giant foot, we obsess about being squashed by a Big Box Competitor. And instead of literally bursting into flames, we wake up in the middle of the night worrying that one day our customers will abandon us and our business will internally combust and go up in smoke.

In truth, unlike Kit Ramsey’s worries, these small business analogies actually could happen. But instead of living a frightened and miserable life worrying about them, let’s put all of that brain energy into doing what we can to make sure any competitor would be hard-pressed to take our customers away.

Stop worrying about fighting a price war with the Big Boxes. Remember: That war is over, and small business lost. Don’t make price a bigger issue than it needs to be. Instead, deliver so much value that price becomes a non-issue.

Stop obsessing about foreign competitors. They may have what your customers need, but they don’t know the one thing that only you know: what your customers want.

Your goal should be that when something a customer wants pops into their heads, if you sell it, your company, as Trogdon’s grandfather would say, should remember itself.

Don’t live a frightened and miserable life. Replace worry with action and performance.




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