Tag Archive for 'virtual world'

Small business and the Virtual World

Let’s say you’ve just spent a lot of time and money launching a brand new website. Congratulations. But at the risk of sounding rude, it’s probably already obsolete. Or at least it will be very soon.

What is the purpose of my presumptuous disregard for your new on-line baby? Let me remind you that most things in the marketplace have always been measured in terms of generations. And one thing we know about generations is that they have a life expectancy. In the old days, the generational life of a product, strategy or other asset might be a year or more. But in the 21st century, things are measured in Internet terms, and an Internet year is about 90 days – max!

So what’s the next great generation of on-line capability we should all be lurching uncontrollably toward? Virtual world. You know, with Avatars. Those digital forms that represent us in the dimension known as cyberspace.

While I admit to knowing a lot less than I should about the Virtual World, I do know that it’s something I’m going to have to learn, really fast. And I encourage you to do the same. If you would like to get started, listen to the conversation I had with Brain Trust member, Jorian Clark, founder and CEO of Spectacom.com. She and her team are Virtual World experts. So unless you are – a Virtual World expert, I mean – take a few minutes to listen to what this one said on my radio show today. By the way, my new Avatar looks a lot like Tom Selleck.

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