Tag Archive for 'Smartphones'

RESULTS: How much do you depend on your smartphone?

The Question:

How much do you depend on your smartphone for tasks other than calling, texting, and email?
24% — Heavy dependence, like social media, newspapers, navigation, travel, etc.
53% — Just a few other tasks right now, but increasingly using it more.
9% — Nothing other than the three in the question.
14% — I don’t own a smartphone.

Jim’s Comments:

There are several reasons why more people - 77% of respondents in our latest poll - are increasingly using smartphones for tasks in their lives.  For example, it now costs no more to manufacture a smartphone than a dumb one, mobile apps increasingly appeal to the

non-technical user, mobile networks encourage them in a number of ways, and perhaps the most important - the cool factor.

I’m pleased to see that small business owners are increasingly owning and using smartphones. When we polled our audience about this not long ago, barely half owned a smartphone. For several years I’ve told you in my articles and on my radio program that if you don’t have and use a smartphone, you can’t keep up with the ever-evolving expectations of your customers.

In my new book, The Age of the Customer, I devote an entire chapter to mobile computing. From Chapter 13, one of the most important points I want you to remember is, “Global computing was not any part of your small business’s past, but it will dominate your future.”

My friend and Brain Trust member, Chuck Martin, has written books about mobile computing and, indeed, has devoted his entire career to the topic.  I encourage you to increase your understanding of the impact of mobile computing with my thoughts and then graduate to Chuck.  Here’s his website where you can find all of Chuck’s information:MobileFutureInstitute.com.  And here’s a link to interviews on mobile computing I’ve had with Chuck on my show.

As a small business owner, using your smartphone for more things delivers two benefits: It will help you become more efficient and productive personally, while providing key insights into what your customers expect from the companies they do business with.

Small Business Advocate Poll: How much do you rely on a smartphone?

The Question:
Not counting calls, how much do you rely on a smartphone for texting, email, music, social media, books, or accessing online content like news, videos, etc?

12% - It’s my primary device, every day, all day

16% - Increasingly for more tasks

56% - It supplements my PC when out of the office

16% - Zero - don’t own a smartphone

My Comments:
The primary thing to take away from this survey response is that more than eight of 10 of our respondents use a smartphone. That should be a wake-up call for small businesses that don’t have a mobile strategy for attracting and serving customers. I’ll have more to say about this in an upcoming post. Stay tuned.

Chuck Martin, author of The Third Screen and CEO of The Mobile Future Institute, appears regularly on my radio program to discuss the future of mobile computing and why small businesses need a mobile strategy. Click on one of the links below to listen to our latest conversations. Also, leave a comment and tell us how you use your smartphone.

Mobile computing is the future of small business

Take advantage of mobile business opportunities

Business owners get closer to their mobile devices

Check out more great SBA content HERE!

Take this week’s poll HERE!




Warning: fsockopen() [function.fsockopen]: php_network_getaddresses: getaddrinfo failed: Temporary failure in name resolution in /var/www/wordpress/wp-includes/class-snoopy.php on line 1142

Warning: fsockopen() [function.fsockopen]: unable to connect to twitter.com:80 (Unknown error) in /var/www/wordpress/wp-includes/class-snoopy.php on line 1142