Tag Archive for 'small business blogs'

What is a blog anyway and why should small business care?

A blog is the contraction for web log; it’s a 21st century way to easily and inexpensively publish your ideas online. With a blog you can connect with others who read what you wrote, have a point of view or question and begin a “thread” of comments about that topic.

By this point on the social media time continuum, many people think that defining a blog is such an elementary task that it’s tantamount to describing a computer. Those same social media elites should know that here in the real world, where Main Street small businesses live, most people actually have many un-Tweeted thoughts.  But none of the foregoing diminishes the fact that small business owners should be connecting more online with their customers, present and future, and one of the best ways to do that is through a blog.

Small business owners typically don’t appreciate how much they are world-class experts on their industry and product applications, including what not to do. They also too often don’t realize how much their customers want and need to hear that kind of information.  And what about that “I can’t write” excuse? Well, it pains me to say that their customers would rather hear from a get-to-the-point person they know than from some smart-alecy wordsmith like me.  Then there is that “I don’t have time” excuse. Once your platform is set up, blogging doesn’t take much time, it costs virtually nothing and the ROI can be enormous.

Recently, on my radio program, The Small Business Advocate Show, I talked with a long-time member of my Brain Trust, Karen Cortell Reisman. In the two segments below we talk about blogs, how they work and what the value is for a small business. Karen is President of Speak For Yourself®and a world-class expert on customer communication. Take a few minutes to listen to our discussion and, as always, leave your comments.

What is a blog, anyway?: Listen Live! Download, Too!

What would a small business blog looks like: Listen Live! Download, Too!

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