Tag Archive for 'Small Business Advocate Show®'

The Blasingame Translator for Small Businesses and Banks

Once upon a time, a storm caused two ships to sink in the same area. All on board were lost at sea, save one from each ship, and those poor souls were alive only because they swam to a small island nearby.

As luck would have it, the two men hauled themselves up on the beach at the same time and within sight of each other. But survivor’s elation soon became pensive as they realized that each spoke a language unknown to the other

Immediately both men had the same unspoken thought, “I don’t know this man or the language he speaks, but if we’re going to survive, we have to find a way to communicate and work together.”

In many ways, this tale actually plays out every day. But instead of on the high seas, our story takes place in the marketplace. And instead of mythical shipwreck survivors, our real life players are small business owners and bankers.

Like the survivors in the first story, the excitement of the latter-day castaways about their future prospects turns pensive when they both realize that: 1) they need each other in order to be successful; and 2) they don’t speak each other’s language very well, if at all.

With so much common interest and so little mutual understanding, can these two create a successful survival story? Absolutely, but only if they have the Blasingame Official Translator for Bankers & Small Business Owners. Here are a few examples of how the Blasingame Translator works.

For small businesses to understand banker, they must:
1. Identify their banker as a success partner and their business’ best friend.
2. Stay close to their banker when things are going well, and even closer when things aren’t going so well. 3. Believe that an uninformed banker is a scared banker, and a scared banker cannot, and will not, behave like a partner.
4. Pay attention to what motivates and impresses a banker, like attention to detail.
5. Understand pertinent bank rules and regulations, so you don’t ask for something that can’t be done. 6. Reward banker loyalty with small business loyalty.

For bankers to speak small business, they must:
1. Understand Blasingame’s 1st Law of Small Business: Starting a small business is easy, operating a successful one is not.
2. Understand Blasingame’s 2nd Law of Small Business: It’s redundant to say, “undercapitalized small business.”
3. Understand Blasingame’s 3rd Law of Small Business: A small business is not a little big business.
4. Explain bank rules and regulations, and recommend services and products.
5. In the credit scoring process, always find a way to give small business owners credit for character, past performance and best efforts.
6. Reward small business loyalty with banker loyalty.

Write this on a rock … To avoid becoming marketplace castaways, small business owners and bankers must speak each other’s language.

Celebrating milestones

If you will permit me, today I would like to talk about a couple of milestones of which we’re kind of proud.

On November 17, 1997, I began broadcasting The Small Business Advocate Show for two hours Monday through Friday, and ever since that first day the program has been nationally syndicated. This week we will celebrate our 16th anniversary and the beginning of our 17th year on the air.

In January 1998, we began simulcasting our show on the Internet, which makes us one of the pioneers of Internet streaming. Since 1999, we’ve offered multiple on-demand streaming options and in 20o7 added the ability to podcast all current and archived interviews.

Next Monday will be my 4,161st live broadcast since we began - including all the holidays (next week I’ll broadcast my 17th consecutive live Thanksgiving Day show). Since that first broadcast, I’ve conducted over 16,600 live interviews with small business experts and entrepreneurs. When you hear me talking about making sure that you’re passionate about the business you start, if you didn’t already, now you know I practice what I preach.

From the beginning, my primary programming goal was to focus on the fundamentals that are important to successfully starting, operating and growing a small business, and to make all of the things we do available to you for free. On that last note–the free one–I must say thanks to our outstanding corporate partners, without whose support the free part would not be possible. I especially want to thank our Presenting Sponsor, Insperity, for more than eight great years together.

Over the years I have received a number of national awards from organizations such as: the U.S. Small Business Administration, FORTUNE Small Business magazine, TALKERS magazine, the American Chamber of Commerce Executives, the American Small Business Development Centers, Small Business & Entrepreneurship Council, and New York Enterprise Report. Plus, for many years now, Google has ranked me as the #1 small business expert.

Also this week, we’re celebrating the 14th anniversary of our e-zine, The Small Business Advocate NEWSLETTER. This week’s edition, Volume XV, Issue 1, represents 728 consecutive weekly issues since 1999. Thanks for being a loyal subscriber.

Finally, thank you for your support, comments, many words of encouragement and especially the honor and privilege of being your Advocate. I’m already looking forward to the rest of our journey together. More than anything else, I want you to know how proud I am of you as a small business owner and what you have accomplished.

Nothing I do as The Small Business Advocate is about me–it’s all about you, my heroes, small business owners, regardless of where you live on planet Earth.

Thanks for being part of my community. I’ll see you on the radio and the Internet.

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