Tag Archive for 'Selling Change'

Don’t just adjust to change, lead it and sell it

As I have said many times before, our challenge is not change - the computer is just a fancy wheel.  Indeed, the only thing that’s really different about change in the past 3,000 years is the velocity of change. What’s taking our breath away is the time between generations of change, which is being significantly compressed by technological innovations.

In this high-velocity change environment in which you operate your business, sustained success requires that you do more than merely accept change.  In fact, 21st century success means you embrace change, are able to sell it to your organization and customers and then lead that change - everyday.

I know this sounds hard. It is. If it weren’t, monkeys would be running small businesses.  But here is a piece of advice that will help you embrace, sell and lead change.  I hope you’ll write this down somewhere and remember it. I call it Blasingame’s 21st century Small Business Attitude on Change: “It’s okay to fall in love with what you do, but you can’t fall in love with how you do it.”

Recently, on my radio program, The Small Business Advocate Show, I discussed this new attitude on change with Brett Clay, including tips on how to incorporate this leadership attitude about change to find solutions for your customers. Brett is the founder and CEO of Change Leadership Group, LLC. and the author of Selling Change: 101 Secrets for Growing Sales by Leading Change.

Take a few minutes to listen to what Brett and I have to say and, as always, leave your own thoughts on leading with change. Listen Live! Download, Too!

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