The Question:
How much of your sales can you attribute directly or indirectly to your online presence - website, social media, etc.?
5% - 100%
10% - More than half
12% - About half
55% - Less than half
19% - None
My Comments:
I long for the day when we stop talking about an online strategy and simply go to market with online tools as part of our plan. But until then, since so many small businesses have far to go to effectively and successfully incorporate online resources into their business model, I have to keep asking questions like the one we asked in our online poll last week.
The good news in our poll results is that 81% of our small business respondents see at least some business performance from their online strategy. I’m going to have more to say about this in next week’s Feature Article, including a comparison to past surveys on this topic. Stay tuned.
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Be sure to check out my segments from The Small Business Advocate Show with guest Kathy Perry. Kathy is a nationally known social media speaker and trainer with more than 25 years experience in technology sales and marketing strategies.
Click HERE for interviews with Kathy Perry.
