Tag Archive for 'local search'

Is your business ready for mobile prime time?

A smartphone is as close to a magic wand or lightsaber as exists outside of the dimension of fantasy.

Recent research by eMarketer indicates that more than 130 million Americans will own one of these in 2013. The same group is projecting that number to grow by a third – to almost 200 million smartphones – by 2016. That’s just about every American who isn’t a small child or nursing home resident. Here’s another way to say that: Essentially every one of your prospects and customers. Allow me to spell it out for you: If your business isn’t ready for mobile prime time it’s a dinosaur waiting to become extinct. Any questions?

Here are two important first steps so your business will avoid extinction by mobile:

1. Get your online information optimized for local search. This is critical for a comprehensive online strategy, but mandatory for mobile prime time, because mobile searchers are often trying to literally find a business. If I’m in Peoria and hungry for pizza, you want me to find you in my local mobile search for “pizza in Peoria.

2. Decide whether to invest in a mobile site or a mobile app; either one will get your business ready for mobile prime time. Here’s the difference:

Mobile app: A software application that downloads to and resides on a customer’s mobile device.

  • Advantage: Downloaded information, like an article or podcast, that can be used later without an Internet connection.
  • Disadvantage: Updated information, like today’s menu or discount, has to be downloaded and will likely take longer to present than a mobile page.

Mobile site: Your website condensed for the smaller mobile screens. When your regular URL is requested from a smartphone, the mobile site presents automatically with the most important elements and less graphics. In other words, form follows function.

  • Advantages: Most mobile sites cost less than most apps to create, update and maintain, and a mobile site icon looks just like a mobile app icon.
  • Disadvantages: Most mobile sites aren’t as sexy as most mobile apps. And just like your regular website, a mobile site cannot be used unless the device is connected to the Internet.

Here are Blasingame’s Ready for Mobile Prime Time Rules of Thumb:

1. Not all businesses need a mobile app, but every small business needs a mobile website;

2. Get ready for mobile prime time or get ready for extinction.

The Age of the Customer is being driven by customer expectations, and nowhere is this truer than with mobile.

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Last week on The Small Business Advocate Show I talked more about mobile computing and the 21st century marketplace with Chuck Martin, mobile-marketing researcher and guru, and author of the award-winning book, The Third Screen. Click on the links below to download or listen to our conversations. Is your business ready for prime time?

What is the current state of mobile computing?

What is the impact of mobile computing on consumers?

Small business can compete against Amazon with a mobile strategy

Check out more of Jim’s great content HERE!

Take this week’s poll HERE!

Watch Jim’s videos HERE!

Small business, online customers and local search

One of the most troubling statistics I’ve seen lately revealed that approximately half of small businesses STILL don’t have a website.  If you’re one of those companies that have chosen to disregard the billions of prospects who are online around the world, I have two words to say to you that should get you motivated:  Local search.

Every second, zillions of people are typing, tapping, thumbing or, in the case of smart phones, saying into their computing devices (computers, cellphones, etc.) search words that are the objects of their immediate desire, plus one more thing: Where is the closest place I can find this?  Local search.

Pepperoni pizza in Peoria.  Model trains in Monroe. Wedding planners in Wausau. Local search.

Are the doors of your business open to the world of online customers? Recently, on my radio program, The Small Business Advocate Show, I talked about finding success online with Stephen Pierce. Stephen is an Internet multi-millionaire who runs an empire of online businesses and three different coaching clubs. Take a few minutes to listen to what Stephen has to say, and be sure to leave your comments. Listen Live! Download, Too!




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