Tag Archive for 'Home-based business'

How small businesses produce sales by producing words

For a dozen years, I’ve been telling small business owners that one of the keys to their future success is the ability to create content to post online, which means they, or someone they hire, has to be able to write.  Alas, not nearly enough small business owners have heeded this advice.

Now, in this age of social media, my admonition on this topic are no longer recommendations, they’re imperitives.  If you can’t write about what you do, how you do it and about your customers’ experiences with your company, you’re going to be less competitive as each year goes by.

Recently, I talked about this on my radio program, The Small Business Advocate show, with a long-time member of my Brain Trust, Jeff Zbar. Jeff and I talked about innovations like local search, driven by words you post your businesses online platforms, are a key to success for even the smallest of small businesses.

As the Chief Home Officer, Jeff is a newspaper and online columnist, corporate copywriter, author of several books and home business and small business expert. Take a few minutes to listen to this interview and, as always, leave your thoughts. Listen Live! Download, Too!

Home-based business strategies during the holidays

A home-based business can sometimes get lost in the twin challenges of the holiday retail frenzie of consumers and the push by businesses to have a strong year-end finish. So how do home-based businesses and other micropreneurs keep themselves in front of customers during the winter holiday period?

Chief Home Officer and long time Brain Trust member, Jeff Zbar, and I talked about this challenge on my radio program today. One of the things we agreed on was that all December sales activity should have the combined purpose of current sales as well as establishing opportunities for the 1st quarter of next year.

Click below to listen to what Jeff and I have to say about this important topic, and share some of your own best practices for year-end activity, whether you’re home-based or not.

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