Here’s an interesting fact: If you’re an American small business owner, 95% of your prospects live outside the U.S. Of course, there was a time when that stat meant little to most small firms. But in the 21st century, the Internet brings the world to your virtual doorstep.
Yes, if you sell something online to a customer in another country, that counts as exporting. And Internet sales is a great way to develop a crawl-walk-run exporting strategy. But when you’re ready to start thinking more in bulk and less in onesies, you’ll be happy to learn that there are organizations that are standing by to make full-fledged exporting almost as easy for a small business as selling on eBay.
Recently, Doug Barry joined me on my radio program, The Small Business Advocate Show, to discuss how to develop and execute a comprehensive exporting plan with help from the government organizations, including prospecting, execution and the financial elements (like you getting paid). Doug is Director of Marketing and Communications for the U.S. Commercial Service, the global business solutions unit of the U.S. Dept. of Commerce. He is also a very important member of my Brain Trust.
Take a few minutes to listen to this conversation and let us know what we can do to help you execute your exporting plans. Listen Live! Download, Too!