Tag Archive for 'customer service technology'

Small business redemption with customers

There is an old marketplace proverb that goes: a happy customer will tell a friend, but an unhappy customer will tell ten friends. Well, that was a nice trip down memory lane, wasn’t it?

Today we have this thing called the Internet and all of its attendant vectors and applications, and in Internet terms, here’s the same proverb with a 21st century update: a happy customers will tell a friend, but an unhappy customer will tell the world by posting his indignation online.

So, how can you prevent such exposure to your small business in the first place? And how do you simultaneously redeem a relationship when your organization inevitably falls short of a customer’s expectation?

I interviewed Neil Creighton, with RatePoint, about the answer to these questions. We discussed how to use the power of the Internet with certain applications that can help you protect and leverage your business’ reputation. Click here to listen to what Neil had to say about this and, if you want, please offer your thoughts in the comments section.

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