Tag Archive for 'Chip Reaves'

Small business, “the cloud” and a love story

When I started my business career a few decades ago, a cloud was a fluffy mass of moisture meandering along overhead. Sometimes benign, sometimes menacing, but as the apex player in planet Earth’s hydrologic cycle, a cloud is very important.

Here in the Digital Age when someone uses the word “cloud” in a conversation, you have to check the context, because they might not be talking about the weather.  In the past few years, “cloud” has become the metaphor used to describe computing power and applications hosted on and delivered from off-site servers to your desktop or handset, instead of residing on your device.

Early in the development of the Internet, application service providers, or ASPs, were the first to deliver off-site processing power, but there was no umbrella term that described the concept. Today, we have several variations on the cloud theme: “in the cloud,” “cloud computing,” and of course, simply the “cloud.” And for small business, the digital cloud is becoming as important for success as its hydrologic namesake is to life.

So why do small businesses need to think of “cloud computing” as a big deal? Recently, on my radio program, The Small Business Advocate Show, I talked with one of our outstanding Brain Trust members about this.  Chip Reaves heads up the U.S. unit of Computer Troubleshooters which has over 230 CTS locations in North America, and he explained what he believes is the greatest 21st century tool for small business, cloud computing, including some of the key advantages and applications.

I hope you’ll take a few minutes to listen to Chip and me talk about cloud computing. Plus, you’ll hear how I used the ”cloud” to claim the title ”Love Doctor.”  Be sure to leave your own thoughts and ideas on how cloud computing has helped your small business. Listen Live! Download, Too!

Social media viruses? What’s next?

Did you know you could get a dangerous computer virus as a result of using popular social media sites? Oy ve! Is nothing sacred?

Actually, just logging in to Twitter and doing regular stuff won’t cause you to become a victim of those malicious mavens of Moldavia who want to use your computer as a zombie for their dastardly deeds. BUT … if you get suckered into following something that you would recognize as phishing if it came in an email, and then you make two more clicks, they gotcha. Here’s what it might look like:

1. You get a post on Facebook, for example, from “someone” who claims to be a friend, or might even look exactly like a friend (more on that later).
2. The post says something like, “I can’t believe you were caught on this YouTube video.”
3. You can’t wait to see what this is all about and click on the link to what you think is YouTube.
4. But, instead of going to YouTube, you’re taken to a page that instructs you to download an “update” you will need to view the video.
5. STOP! You are now one tiny thumb-stroke away from being infected with a virus like Koobface, which is standing by, ready to wreak havoc on your IT system and all of your friends.

On that “friend” thing, the post might actually come from a real friend who, like a big dummy, did Step 5, got infected and thereby introduced you to the handy-work of mischievous Moldavians, or those crazy kids in the Ukraine.

Okay, I admit that most of us would not actually click all the way through to download at Step 5. But the news is that the virus vandals are out there, they know who you are, where you live, how you like to behave online and they want a piece of you – at least your computer. And now that we know they’ve entered the social networking universe, we also know they will get better at their dastardly deeds, which means we have to be more vigilant at intercepting and eradicating them.

Recently, on my radio program, The Small Business Advocate Show, I spoke with e-virus eradication expert, Chip Reaves, CEO of Computer Troubleshooters Global, LLC. Chip is also a member of my Brain Trust, and he provided more information on the social media virus issue, including how to protect yourself. Take a few minutes to listen to this interview and, as always, leave your own thoughts. Listen Live! Download, Too!




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