Small business, online customers and local search

One of the most troubling statistics I’ve seen lately revealed that approximately half of small businesses STILL don’t have a website.  If you’re one of those companies that have chosen to disregard the billions of prospects who are online around the world, I have two words to say to you that should get you motivated:  Local search.

Every second, zillions of people are typing, tapping, thumbing or, in the case of smart phones, saying into their computing devices (computers, cellphones, etc.) search words that are the objects of their immediate desire, plus one more thing: Where is the closest place I can find this?  Local search.

Pepperoni pizza in Peoria.  Model trains in Monroe. Wedding planners in Wausau. Local search.

Are the doors of your business open to the world of online customers? Recently, on my radio program, The Small Business Advocate Show, I talked about finding success online with Stephen Pierce. Stephen is an Internet multi-millionaire who runs an empire of online businesses and three different coaching clubs. Take a few minutes to listen to what Stephen has to say, and be sure to leave your comments. Listen Live! Download, Too!

2 Responses to “Small business, online customers and local search”

  1. 2
    Nathan | Small Business Website Builder Says:

    Local search is pretty great - I wonder what why some local businesses don’t take advantage of it. Why don’t they at least claim their local business listing? At the very least they should have a basic website with contact information, what they do and that kind of stuff.

    If you’re troubled by the amount of small businesses who don’t have a website, you might be interested in a project I just launched. I built Clearly Local to let small business owners make a website as easily as possible. Fill in some boxes and out comes their page. It comes with a domain, hosting, image gallery and I take care of all the stuff that makes owning a website intimidating.

  2. 1
    Ronda Ringo Says:

    I completely agree with you that small business must have a web presence. The social media marketing surge (blog, RSS, facebook, twitter, e.g.) is here to stay, and I’m a firm believe that they have to jump on this bandwagon to market themselves. I recently wrote about reinvention and leveraging social media marketing to get yourelf noticed. Article is entitled: Reinvention: The Revival of Small Businesses For Those Who Have Lost Their Jobs

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