The Question:
Small businesses are increasingly using e-business to grow. How much of your annual revenue do you estimate comes from online sales?
0% - 100%
6% - More than 50%
39% - Less than 50%
55% - None
Jim’s Comments:
As you can see, our respondents this week aren’t using the Internet much to drive sales. Over the years our responses have been consistent with several scientific surveys I report on my radio program, but I hope this isn’t the case this time. Consider the research below:
As you can see, our respondents this week aren’t using the Internet much to drive sales. Over the years our responses have been consistent with several scientific surveys I report on my radio program, but I hope this isn’t the case this time. Consider the research below:
- According to an aggregation of sales research, the amount of global online sales reached almost $1.5 TRILLION in 2014 (all caps for emphasis), and is projected to be almost $2.5 TRILLION by 2018. And that’s just business-to-consumer (B2C).
- But the big online bell ringer is business-to-business (B2B), projected to reach almost $7 TRILLION by 2020.
I’m going to have more to say about this in an upcoming Feature Article, but for now let me tell you that if you’re not providing at least some online capability for all kinds of customers to do business with you online, you’re becoming a dinosaur. And we all know what happened to dinosaurs.
