Small Business Advocate Poll: How do you consume online media?

Which Internet-connecting device do you use most often for surfing, social media, podcasts, and video?

94% - Personal computer (desktop or notebook)

6% - Smartphone (iPhone, Android, etc.)

0% - Tablet (iPad, etc.)

My Commentary:

For most of the last 16 years, the device we used to consume online content - text, graphic and streaming media - was the personal computer - desktops and laptops. But simultaneous with improvements to content delivery software, innovators were also busy creating new hardware and broadband capability that expanded our device and mobility horizons: laptops, small-form computers, tablets and the increasingly ubiquitous Smart Phone, all with connections to the Internet by WiFi and mobile 3G and 4G networks.

With all of these choices, we wanted to know what our small business audience was using, so recently, we asked this question: “Which Internet-connecting device do you use most often for surfing, social media, podcasts and video?”

It was no surprise that the personal computer came in first, but we were surprised to see that it was still so dominant, with 94% of our respondents using PCs as their primary device. The Smart Phone (iPhone, Android, etc.) came in second, with a surprisingly low 6% of our respondents.

The biggest surprise was that none of our sample chose the Tablet (iPad, etc.) as their primary device. But that will change.

When we take this poll again a year from now, Smart Phones and Tablets will have taken a much bigger bite out of PC usage.

Take this week’s poll HERE!

Check out other great SBA content HERE!

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