Transforming marketing strategies into connecting strategies is one of the keys to success as we lead our businesses from the way we used to go to market to the reality that the next marketplace era we are entering. One thing is for sure: Where we’re headed is going to look a lot different from where we’ve been. One of the big transformations that has to take place is going from talking AT prospects and customers with marketing strategies to connecting WITH them as members of the communities we have and will continue to build.
Marketplace visionary, Tom Asacker, recently joined me on my radio program, The Small Business Advocate Show, to talk about the thinking and the steps that have to take place in order to make the connection transformation with customers, including how to think about branding in this new age.
Tom is a unique talent who teaches companies how to advance business relationships by helping them transition from “economically driven” to “emotionally driven” models, as he revealed in one of his books, A Clear Eye for Branding. Take a few minutes to listen to the conversation Tom and I have. And as always, leave your thoughts on how you’re making this critical transformation, or ask us a question about how to do it. Listen Live! Download, Too!