The Question:
Are the results of your social media strategy justifying the time and investment?

16% - Yes, we’re using social media very effectively.

48% - Not yet, but we believe it will eventually be justified.

21% - No, and we’ve discontinued our social media efforts.

15% - We never started because we couldn’t see how it would produce sales.

My Comments:
As you can see, only 16% of our respondents are happy with their social media effort. Almost half are not there, but still hopeful. But more than a third have either stopped trying or never started.

Social media is fall-off-a-log easy for individuals. But for a business, where investment of time and capital are measured against performance, social media is more complicated. One example is that selling in an online community is a lot different from selling in the traditional marketplace.

I’m going to explain more about this difference in the Feature Article next week. Stay tuned, and thanks for participating.

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