Reading newspapers, magazines and online, watching the talking heads on TV or listening to the geniuses on the radio, when the topic is about economic recovery most of the coverage focuses on the national or global situation. And if you’re a stock trader or run a national or global company, this information is likely to be valuable.
But if you’re a small business CEO, the talking head noise must not distract you from the dealing with the reality that your economic recovery is influenced most by what’s going on in two much smaller pieces of geography:
1. Within a few miles of your business: Your ability to serve real customers whose names you know, not the ones represented in statistical references.
2. Within the space between your ears: Get out of your own way and execute as if there was no bad news.
Recently, on my small business radio program, The Small Business Advocate Show, I talked with Vistage leader, Stephen Baum, about how leading small business CEOs he knows are preparing for the recovery. Stephen has been a member of my Brain Trust for a number of years and is an adviser and coach to CEOs for more than twenty years. He is also the author of, What Made Jack Welch Jack Welch.”
Be sure to take a few minutes to listen to my visit with this world-class management expert and be sure to leave your own thoughts. Listen Live! Download, Too!