Three categories of small businesses

There are three types of small businesses operating in the recession of 2009, according to Jay Mincks, EVP of Sales and Marketing for Insperity.

- One group is having a really difficult time and may not make it.
- The second group is probably going to just survive the recession
- The last group will actually thrive and grow during the current downturn

So why does Jay think that identifying this business stratification is important? Two reasons:

1. To remind you that your small business – and mine - fits into one of these categories. I know which group I want to be in, how about you?

2. When we’re looking for small business prospects to sell to, the vast majority of small business prospects are either hanging in there or are doing okay. That’s a lot of prospects we can sell to - right now.

Recently, Jay Mincks (Insperity.com)joined me on my small business radio program, The Small Business Advocate Show, and we talked about this topic and his thoughts on surviving and thriving in a recession. Don’t miss the opportunity to learn from and get motivated by this corporate leader. And, of course, be sure to leave your thoughts.

One Response to “Three categories of small businesses”

  1. 1
    Yvonne Gopher Says:

    Even in times of troble there is opportunity to be had. Now for example suddenly the buyers for big corporations (and smaller ones too) will start looking for cheaper alternatives to expensive inputs that was secured by a long term contract previously.

    Often bigger corporations and service providers can not compete with an area based mom and pop type business, and if you can come up with a unique angle they do not offer, you can get the community behind you and supporting your business because it is both more affordable and / or better.

    In times of chaos the ones that adapt the best are the survivors, and thrivers. Make sure you keep limber ;-)

    Be well.

    Yvonne

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