“We wanted to make a more comfortable thong.”
This quote from Lida Orzek, co-founder of Hanky Panky, an American small business, is the answer she gave me when I asked why she and co-founder, Gail Epstein, decided to start their lingerie business. And for over 33 years, Lida and Gail have been making and selling a “better thong,” among other intimate apparel.
Only in America.
Where else on planet Earth could this happen? An entrepreneur sees a need, has an idea for how to serve that need and believes that if she actually does create this solution, she will have the freedom to make and sell her products and the liberty to prosper from the effort and risks taken.
Take a few minutes to listen to this recent interview with Lida on my small business radio program, The Small Business Advocate Show, as she talks about her company and plans for the future. As you do, remember that the alloying of liberty and free-market capitalism produced the environment where the Hanky Panky dream of making and selling a better thong could come true. Oh, and by the way, Hanky Panky products are all proudly made in America.
As always, be sure to leave your comments. Listen Live! Download, Too!