For a dozen years, I’ve been telling small business owners that one of the keys to their future success is the ability to create content to post online, which means they, or someone they hire, has to be able to write.  Alas, not nearly enough small business owners have heeded this advice.

Now, in this age of social media, my admonition on this topic are no longer recommendations, they’re imperitives.  If you can’t write about what you do, how you do it and about your customers’ experiences with your company, you’re going to be less competitive as each year goes by.

Recently, I talked about this on my radio program, The Small Business Advocate show, with a long-time member of my Brain Trust, Jeff Zbar. Jeff and I talked about innovations like local search, driven by words you post your businesses online platforms, are a key to success for even the smallest of small businesses.

As the Chief Home Officer, Jeff is a newspaper and online columnist, corporate copywriter, author of several books and home business and small business expert. Take a few minutes to listen to this interview and, as always, leave your thoughts. Listen Live! Download, Too!