Home-based business strategies during the holidays

A home-based business can sometimes get lost in the twin challenges of the holiday retail frenzie of consumers and the push by businesses to have a strong year-end finish. So how do home-based businesses and other micropreneurs keep themselves in front of customers during the winter holiday period?

Chief Home Officer and long time Brain Trust member, Jeff Zbar, and I talked about this challenge on my radio program today. One of the things we agreed on was that all December sales activity should have the combined purpose of current sales as well as establishing opportunities for the 1st quarter of next year.

Click below to listen to what Jeff and I have to say about this important topic, and share some of your own best practices for year-end activity, whether you’re home-based or not.

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