For the past 30 years, marketplace forces and the evolution of business technology have continued to move in the direction of democratization. This means more productive tools designed for the size tasks of small businesses and offered at incremental price points that fit their diminutive budgets.
Today, technological leverage for small businesses is comparable to big businesses. And when you take their inherent flexibility into consideration, it’s easy to see how smaller and smaller enterprises are, within their scale of operation, increasingly able to compete with the big guys.
One of the groups that falls into that “smaller and smaller enterprise” category is women-owned businesses. Historically, women have not started businesses at the same rate as men for many reasons, not the least of which was access to capital. But for the period of time that not coincidentally tracks perfectly with the incrementalization of technology, women-owned businesses have become the fastest growing segment of the marketplace. With more powerful tools at prices that fit their smaller caches of capital, women business owners have become an entrepreneurial force to reckon with, and there is no reason to believe that this trend won’t continue.
Over the years I’ve made a commitment to regularly cover this growing phenomenon of women business ownership on my small business radio program, The Small Business Advocate Show. Recently, I’ve interviewed several experts on this topic, including Kim Lavine, author of Mommy Millionaire, Mary Cantando, author of The Woman’s Advantage, and Janet Christy, author of Capitalizing on Being Woman-Owned. In these interviews we’ve discussed the issues that are unique to women in business, including both the challenges and the opportunities.
Here are links to these three interviews, plus a link to the body of work I’ve amassed on our website where you can find dozens of interviews with women-in-business experts.
Take a few minutes to listen to these experts and, of course, be sure to leave your thoughts.