Small Business Advocate Poll: What issue or allegiance will impact voting in November 2012?

The Question:
What issue or allegiance will have the greatest impact on how you vote in the November 2012 elections?

54% - The economy

30% - Deficit spending and the national debt

14% - My political party

3% - Other

My Commentary:
One of the most interesting things about modern politics is the concept of a single-issue voter. These folks vote for, or against, things that impact a single issue they are the most passionate about, like the environment, trade, unions support, the abortion issue, just to name a few of the classic examples. Indeed, both parties and many lobbying groups count on single-issue voters as a predictable and passionate constituent base.

But there is a new passion emerging this year that may cause voters to forsake their previous commitment to a single-issue. Based on the results of our most recent poll, it looks like the new normal for single-issue issues is associated with economics.

Last week, in our online poll, we asked this question: “What issue or allegiance will have the greatest impact on how you vote in the November 2012 elections?” Over half, 54%, said “The economy, and 30% chose “Deficit spending and the national debt.” Only 14% of our sample said they would vote for “My party,” and just 3% chose “Other.”

As we move closer to election day on November 6, dozens of issues will be debated and nuanced ad nauseam. But responses to our poll seem to indicate that the issue on the mind of most folks, as Clinton advisor, James Carville so famously said 20 years ago in the 1992 campaign, “It’s the economy, stupid.”

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