The Question:
Not counting calls, how much do you rely on a smartphone for texting, email, music, social media, books, or accessing online content like news, videos, etc?
12% - It’s my primary device, every day, all day
16% - Increasingly for more tasks
56% - It supplements my PC when out of the office
16% - Zero - don’t own a smartphone
My Comments:
The primary thing to take away from this survey response is that more than eight of 10 of our respondents use a smartphone. That should be a wake-up call for small businesses that don’t have a mobile strategy for attracting and serving customers. I’ll have more to say about this in an upcoming post. Stay tuned.
Chuck Martin, author of The Third Screen and CEO of The Mobile Future Institute, appears regularly on my radio program to discuss the future of mobile computing and why small businesses need a mobile strategy. Click on one of the links below to listen to our latest conversations. Also, leave a comment and tell us how you use your smartphone.
Mobile computing is the future of small business
