How will the news that it now costs the same to make a smartphone as a plain cell phone impact you?
85% - No impact - I already have a smartphone.
10% - I don’t have a smartphone but my next one will be.
5% - I don’t have a smartphone and don’t want one.
Two years ago in our online poll we asked our audience about their smartphone adoption and learned that just over half, 53%, had one, with the rest still using a dumb phone. As you can see, the smartphone adoption rate for small business owners has accelerated since then, with 95% of our new sample either owning a smartphone or obviously waiting until their next upgrade to get one.
This is good news because it’s important for small business owners to at least adopt technology at the pace of their customers. Remember this: Mobile computing was not part of your business’s past, but it will dominate your business’s future.