Brick and Mortar Move Over

Our most recent poll question in the Newsletter and on our website was about e-commerce. We asked this question: How much of your small business’ annual sales revenue comes from online sales? Here’s what our respondents said:

  • Five percent of respondents said online sales represented 100% of their revenue.
  • Fourteen percent said more than half of their sales came from the Internet.
  • A little more than 50% of respondents said online sales counted for less than half of total   revenue.
  • And about one fourth said they had no online sales.

In terms of the Internet age, e-commerce has been around for a big chunk of that period. But compared to the traditional marketplace, the practice of selling online is still in its infancy. So I’m actually quite pleased with the response mix we got, especially that 75% of our participants are producing some sales through e-commerce.  I’ll have more to say, including some research on this subject, next week.

To participate in next week’s poll question, visit www.smallbusinessadvocate.com and vote.

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