Change is no different today than it was millennia ago. A computer is just a fancy wheel. But what is different about our modern times is the velocity of change. That’s what’s taking our breath away and causing paradigms to shift right in front of our eyes. This reality is why for some time now I’ve been saying to small business owners that it’s okay to fall in love with what you do, but not with how you do it. In the 21st century, the change paradigm is as simple as it is Darwinian: reinvention or extinction.
I talked about this idea with Brain Trust member, Joyce Weiss, who joined me recently on my radio program, The Small Business Advocate Show. Joyce is the founder of Joyce Weiss Training & Development LLC - a Best Practices Certified Company and author of Full Speed Ahead and Take the Ride of Your Life!
Joyce takes us through the process of identifying when the old way isn’t working, how to reinvent and re-brand, and what role the customer has in all of this. Take a few minutes to listen to our conversation and tell us how you’ve reinvented your business and its owner. Listen Live! Download, Too!