Economic recovery job one: Rebuild trust

In life and in the marketplace, nothing works without trust. I believe that so much that for the entire time I’ve been talking with small business owners on my radio program, we’ve included the wisdom and counsel of experts on trust as regular programming. Here is an important thought on trust from one of our experts, whose name and book I’ll identify below:

“Trust impacts us 24/7, 365 days a year. It undergirds and affects the quality of every relationship, every communication, every work project, every business venture, every effort in which we are engaged. It changes the quality and outcome of every future moment of our lives, both personally and professionally.”

The Great Recession we’re experiencing has produced a kind of double jeopardy: the classic negative elements of any economic downturn, plus what we now know caused the recession, a collapse of trust. Consequently, true economic recovery can’t happen, regardless of government efforts, until we regain trust. Not only do we have to rebuild our economy, we have an extra, and even more important assignment to fulfill: each of us has to demand trust and demonstrate trustworthiness across all sectors of society and the marketplace.

Recently on my program, The Small Business Advocate Show, the author of the quote above, Stephen M.R. Covey joined me again to discuss why operating with trust and fostering its growth will be more critical to success in the future than ever before. Stephen is a member of my Brain Trust, co-founder and CEO of CoveyLink Worldwide, a keynote speaker and advisor on trust, leadership, ethics, and high performance, and author of The SPEED of Trust.  The quote is on pages 1and 2.  And yes, he is one of Mr. and Mrs. Stephen R. Covey’s four sons.

Take a few minutes to listen my visit with Stephen and leave your thoughts on rebuilding trust. Listen Live! Download, Too!

2 Responses to “Economic recovery job one: Rebuild trust”

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    Matthew Mikell Says:

    I’d not really considered the trust factor. What do you perceive as the biggest gap in trust that needs to be overcome first? Our lost trust as consumers (i.e. dealings with home losses and banks) or lost trust as workers and employees (i.e. IBM lays off staff despite record profits in 2008 and 2009). Agree there is not much the government can do at this point unless sentiment changes.

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    Kids Bedding Says:

    Wonderful article as usual Jim, there are lots of things to rebuild in this country. I agree on trust, but the entire system of government needs overall. All that exist now is stagnation and politics.

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