One of the major topics I’m devoting a lot of my time and resources to these days is talking and writing about what I call the “Age of the Customer™.” In this new Age, the Customer is in control and the Seller is subordinate for one primary reason: access to information. Today, Customers have almost all the information they need to make an informed purchasing decision.
In the new Age, connecting with Customers is more important than marketing to them. And what better way to connect with Customers than to provide an interactive element to the relationship?
Recently, on my radio program, The Small Business Advocate Show, I talked about interacting with Customers with Joseph Jaffe. Joe is an outstanding member of my Brain Trust, and we talked about the shift toward interacting with Customers, plus other paradigms that are shifting away from 20th century marketing toward 21st century connection and communication with prospects and customers. In his day-job, Joe is the President and Chief Interruptor of crayon and author of Life After the 30-Second Spot and Flip the Funnel.
I hope you’ll take a few minutes to listen to what Joe and I have to say and, as always, be sure to leave your comments. Listen Live! Download, Too!