Archive for the 'Publishing' Category

RESULTS: Do you read business books, either ebooks or physical?

The Question:

Do you read business books, either ebooks or physical?
52% — I still buy and read business books.
14% — I no longer buy or read business books.
16% — I will buy and read a book if it’s recommended by a friend.
18% — I will read a business book if it’s a gift.

Jim’s Comments:

Whether purchased or not, 86% of our respondents read business books.  As an author of business books, these results make me very happy, even if 16% only buy a business book if it’s recommended and 18% wait until someone gives them a copy.

These days, with so much information available online, it’s not unreasonable to believe you can get what you need for free from a website or blog instead of paying for a book. In fact, on both of my two websites you can read a lot of what is in my new book for free. But articles and blog posts don’t accomplish the complete experience and impact an author delivers between the two covers of a book.

One of my mentors once told me, “The person you’ll be in five years will be greatly influenced by the people you meet and the books you read.”

The future of publishing books

Technology and consumer behavior has changed the publishing industry forever, according to long-time Brain Trust member, Dan Poynter, who joined me recently on my radio program, The Small Business Advocate Show. We discussed the new ways that technology is redefining what a book looks like and what authors should do to publish and sell their written words in the new publishing world.

Dan is an author of more than 120 books and an advocate for self-publishers through his company, Para Publishing. Do you have a book in you? Have you written a book and want to get it in front of an audience? Take a few minutes to listen to what Dan has to say and, as always, leave your own thoughts. Listen Live! Download, Too!

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