Archive for the 'Innovation - Creativity' Category

The power of brainstorming with adjectives

How dull would our world be without adjectives? You know, those handy words or terms we use, as Webster says, to “modify a noun.” Indeed, without the descriptive power of an adjective, a noun is nothing more than a bland commodity – like broccoli without hollandaise.

If I offered you a soybean, you would probably be less than intrigued. But what if I said it was a “beautiful soybean”? You’d want to see such a bean, wouldn’t you? A change of attitude, all because of the power of an adjective.

Adjectives can be powerful and useful in your business when they help you take a look at your company, products, services, etc., in an honest, creative, competitive and critical way. One method of pursuing the power of adjectives is through brainstorming.

My friend and Brain Trust member, Floyd Hurt, author of Rousing Creativity, says brainstorming is a great way to get organizational creative juices flowing. And creativity is the mother’s milk of powerful adjectives. Everybody knows that! So get your team together (if you’re a one-person shop, your support group) and conduct a brainstorming session. But first, it’s important to know the Floyd Hurt rules of brainstorming below, followed by my comments.

Free wheeling
There should be virtually no restrictions. Floyd says if you’re pursuing how to pep up the showroom and someone says “Let’s put an elephant in there,” the next comment should be, “Are we talking African or Indian?” And don’t worry that your idea isn’t complete. Even partial ideas can spark the other half from someone else.

No criticism
Some adjectives may not be positive, especially when you’re working on constant improvement. Everyone must feel that what they say will not be criticized, and that all brainstorming contributions will be considered constructive.

Combine and improve
This is where you put some of your brainstorming ideas, including the half-baked ones mentioned above, together to make a better idea. After this kind of synergy clicks the first time with your group, buckle up, because your brainstorming will probably blast off with new energy.

Judgment of ideas
Which one of the ideas will you work on first? This is the culling process. Everything idea is not a keeper – at least not today. But don’t throw anything away. Keep the unused ideas and adjectives for the next session. Ideas are like seeds: sometimes they need time to germinate.

Quantity
This is where the power of adjectives really comes into play. A brainstorming session MUST have LOTS of ideas complete with powerful adjectives. Write them ALL down! EVERY ONE!!

The immortal Adam Smith identified the written word as one of the three greatest human inventions. Besides the brainstorming power you’ll generate, never underestimate the power of having your ideas on paper, looking back at you.

Write this on a rock … Use brainstorming to unleash the power of adjectives.

Continuing education leads to more intelligent planning

The life of a small business owner is hectic, to say the least. Multi-tasking is the norm. So much of our day is spent reacting to the crisis of the moment, conducting the business of the day, and initiating our plans for the future. And once we acquire a level of competence in this life we’ve chosen, it’s natural to want to relax, settle in, and seek the ease that can come with familiarity and repetition.

But the marketplace isn’t a comfortable, lumbering vessel anymore, rolling along like a single screw trawler. It’s become more like a vibrant starship capable of warp speed. Indeed, it takes a much more knowledgeable person to successfully operate a business in today’s marketplace than it did even 10 years ago.

The great American revolutionary and legendary wordsmith, Thomas Paine, said, “I have seldom passed five minutes of my life, however circumstanced, in which I did not acquire some knowledge.” This from a corset maker who dropped out of school at 13.

You can’t anticipate everything, so react when you must. The business of the day, obviously, must be attended to. And what will you have tomorrow if you don’t plan for it?

But however circumstanced, before you succumb to the human tendency to rest on your laurels, make it part of your daily tasks to acquire some knowledge.

Make it your daily intention to learn something new that might help you react more effectively, operate more profitably, and plan more intelligently.

Entrepreneurial Telekenesis

Have you ever seen someone who moved objects with their mind, or bent a spoon by merely concentrating on it?  Telekinesis, as defined by Webster, is the power to move an object by psychic force alone. Mind over matter.

The idea of telekinesis has fascinated humans for millennia, including this human. Like me, you probably have a healthy level of skepticism about such claims. But what would you say if I said you are capable of telekinesis?

If you have ever done any physical training, you know that your body constantly sends messages to your brain that it’s ready to shut down. When that first dissenting word from your leg muscles hit your brain did you obey, or did you send back a message that those muscles would just have to tough it out? Sometimes one side of your brain, the side focused on your goal, has to have a word with the other side, the one that is a close friend with comfort.

At some time in our lives, most of us ran, jumped, cycled, lifted, swam, etc., at performance levels beyond which seemed possible to us in the early stages of training.We learned that building strength and endurance requires our body’s comfort to become subordinate to attaining a goal we had set. What is that if not mind over matter?

As small business owners, we perform a kind of entrepreneurial telekinesis every day. We accomplish things that marketplace pedestrians would say are impossible. And if you think I’m using the term telekinesis too loosely, what else would you call it when a small business owner defies the marketplace, the competition, and conventional thought by not only surviving, but actually thriving? Your entrepreneurial mind has the potential to defy the odds, the gravity of the marketplace, and matter, as we know it.

Will is an intangible force created by another intangible, desire. As you desire to move your business forward, whenever the matter is weak, you compensate with will. Mind over matter.

But don’t try this on spoons.

Thanks for being part of my community. I’ll see you on the radio and the Internet.

Strengthen your spirit and watch how high you soar

Do you know what a jet fighter is?  If you said airplane, you’re only half right.  In the strict nomenclature, a jet fighter is actually a weapons platform. Its job is to deliver ordinance to a target, not to fly the pilot around.

In that sense, the human body - his vessel of protoplasm we drive around - is not really what a human is. It’s actually a delivery platform for the will of our spirit; the true life force that is who we really are.

One of the things I have observed about humans is that we often don’t understand, and therefore tend to under-employ, the power of our spirit. We seem so obsessed with the body that we don’t spend enough time contemplating the presence and power of the spirit.

Someone once told me how little of our brain’s power we actually use.  I don’t remember the percentage, but I do remember it was astonishingly low.  I wonder if there is a connection between under-usage of the brain and limited awareness of the spirit.

Author and philosopher, Colin Wilson, wrote, “We possess such immense resources of power that pessimism is a laughable absurdity.” The power he’s talking about is that of the spirit.

Pessimism can’t be overcome by our bodies. Dealing with frustration and overcoming disappointment are both tasks performed way above the pay-grade of protoplasm. If you are a small business owner you either already understand this, or are acquiring that understanding a little more every day.

I’ve been a small business owner for a long time and have observed others far longer. I can’t imagine how any of us could do what we do without a strong spirit.  The challenge is to become more aware of our spirit and flex it - like a muscle - to our advantage.

Embrace change to improve your small business

The life of a small business owner is hectic, to say the least.  Multi-tasking is the norm.  So much of our day is spent reacting to the crisis of the moment, conducting the business of the day, and initiating our plans for the future. And once we acquire a level of competence in this life we’ve chosen, it’s natural to want to relax, settle in, and seek the ease that can come with familiarity and repetition.

But the marketplace isn’t a comfortable, lumbering vessel anymore, rolling along like a single screw trawler. It’s become more like a vibrant starship capable of warp speed. Indeed, it takes a much more knowledgeable person to successfully operate a business in today’s marketplace than it did even 10 years ago.

The great American revolutionary and legendary wordsmith, Thomas Paine, said, “I have seldom passed five minutes of my life, however circumstanced, in which I did not acquire some knowledge.”  This from a corset maker who dropped out of school at 13.

You can’t anticipate everything, so react when you must.  The business of the day, obviously, must be attended to.  And what will you have tomorrow if you don’t plan for it?

But however circumstanced, before you succumb to the human tendency to rest on your laurels, make it part of your daily tasks to acquire some knowledge.

Make it your daily intention to learn something new that might help you react more effectively, operate more profitably, and plan more intelligently.

Thanks for being part of my community. I’ll see you on the radio and the Internet.

RESULTS: Who should own the Internet?

The Question:

The Net Neutrality debate is about who controls the Internet: businesses through competition and contracts, or government by turning it into a utility. What do you think?

2% - The government should be in control of the Internet.
74% - The government should leave the Internet alone.
19% - There should be a way to balance control between these two.
5% - Undecided.
Jim’s Comments:




Warning: fsockopen() [function.fsockopen]: php_network_getaddresses: getaddrinfo failed: Temporary failure in name resolution in /var/www/wordpress/wp-includes/class-snoopy.php on line 1142

Warning: fsockopen() [function.fsockopen]: unable to connect to twitter.com:80 (Unknown error) in /var/www/wordpress/wp-includes/class-snoopy.php on line 1142