Monthly Archive for June, 2015

Replace worry & fear with business performance

In his book, Blue Highways, William “Least Heat Moon” Trogdon said his Osage Indian grandfather, William “Heat” Moon, taught him this about worry: “Some things don’t have to be remembered; they remember themselves.”

Owners are justified in worrying about their small businesses, but sometimes they waste emotional energy worrying about things over which they have little or no control, or aren’t likely to happen.

In the movie, Bowfinger, Eddie Murphy played Kit Ramsey, an action movie star also famous for being a pathological worrier. He leads a frightened and miserable life because he worries about strange things that would never happen.

Ramsey’s greatest worry was being captured, killed and eaten by space aliens. He also worried about being crushed by a gigantic foot, or that his body might burst into flames. Pretty silly, huh?!

Watching Murphy play this unstable character is hilarious. But it’s not funny or silly when you and I worry about things that, like Ramsey’s obsessions, probably will never happen.

·  Instead of aliens, how much do you stress out about your business being killed and eaten by the dreaded Internet competition?

Stop obsessing about online competitors. First, you should be an online competitor yourself. Second, without a fixed base, online-only competitors may have what customers need, but you have something more powerful: You know what customers want.

·  Instead of being stepped on by a giant foot, do you obsess about being squashed by one of the Big Boxes?

In The Age of the Customer, prospects often rule you in or out before they know how much you charge. You can establish a level of relevance with prospects and customers that no Big Box can, as they continue to focus first on being competitive.

·  Instead of bursting into flames, do you wake up in the night obsessing that your business might go up in smoke if customers abandon you?

In The Age of the Customer, you actually should obsess about customer expectations, otherwise they won’t really leave, you’ll just become irrelevant.

Instead of living a frightened and miserable life like Kit Ramsey, put that energy into performing so well that any competitor would be hard-pressed to take customers away. Build relationships with customers to the degree that when something they want pops into their heads, as Trogdon’s grandfather would say, your company remembers itself.

Write this on a rock -

Don’t live a frightened and miserable life. Replace worry with action and performance.

Jim Blasingame is author of the award-winning book, The Age of the Customer: Prepare for the Moment of Relevance.

POLL RESULTS: As we remember the fallen on Memorial Day, how has your family been touched by military service to our country?

The Question:

As we remember the fallen on Memorial Day, how has your family been touched by military service to our country?

16% - We have lost family members in the line of duty.

32% - We have friends who have died in the line of duty.

5% - We have family who have been injured in the line of duty.


47% - Our family has a long history of military service.


Jim’s Comments:

Memorial Day has come and gone for 2015. But the memories we have of those who paid the last full measure for us, and the debt we owe to them, endures as long as America does.

Thanks to all who participated. Don’t forget to take our new poll below.

http://survey.constantcontact.com/poll/a07eb37fuy8iabuqseq/start.html?TEST_ONLY_RESPONSES_NOT_SAVED=t

Continuing education leads to more intelligent planning

The life of a small business owner is hectic, to say the least. Multi-tasking is the norm. So much of our day is spent reacting to the crisis of the moment, conducting the business of the day, and initiating our plans for the future. And once we acquire a level of competence in this life we’ve chosen, it’s natural to want to relax, settle in, and seek the ease that can come with familiarity and repetition.

But the marketplace isn’t a comfortable, lumbering vessel anymore, rolling along like a single screw trawler. It’s become more like a vibrant starship capable of warp speed. Indeed, it takes a much more knowledgeable person to successfully operate a business in today’s marketplace than it did even 10 years ago.

The great American revolutionary and legendary wordsmith, Thomas Paine, said, “I have seldom passed five minutes of my life, however circumstanced, in which I did not acquire some knowledge.” This from a corset maker who dropped out of school at 13.

You can’t anticipate everything, so react when you must. The business of the day, obviously, must be attended to. And what will you have tomorrow if you don’t plan for it?

But however circumstanced, before you succumb to the human tendency to rest on your laurels, make it part of your daily tasks to acquire some knowledge.

Make it your daily intention to learn something new that might help you react more effectively, operate more profitably, and plan more intelligently.

Why I Thanked My Boss for Firing Me

In 1989 I was managing the national ad sales effort for a sports magazine, based out of my home office. Having designed that office space as part of the house I’d built a dozen years earlier when I was a territory sales rep for Xerox, I was home-based long before being home-based was cool.

At 8:30am one Monday the phone rang – of course, I was at my desk. The caller was a boss who got to the point: They had a new plan for how they were going to market, but I wasn’t going to be part of their plan. The call was over by 8:35.

As I collected my thoughts, the first clear one was that I’d better dust off my resume. After all, I had a pretty good one: 23 years of successful corporate employment, from sales rep to C-Suite. And then there were those five other details: a wife, two teenagers and two mortgages.

But for some reason, I couldn’t pull the trigger. I remember thinking, “I don’t need any help screwing up my life; I can do that by myself.” So at 8:36am, my Macintosh and I designed the logo and business cards for my new business, Jim Blasingame & Associates, Business Consultants. At that moment the Mac and a laser printer were my associates.

Reinvention was nothing new to me. I had successful tenures in more than one industry over the years. But this trip was new because I was now going to work the high-wire act of entrepreneurs, which by definition means without a net. A professor friend calls it, “Living by your wits.”

That life-changing phone call came 26 years ago this week and I’ve since reinvented myself as a business owner at least one other time. Along my entrepreneurial journey there have been good times and bad times. Speaking of the latter, there were times when I didn’t know if I would be in business one more hour, let along another day. Entrepreneurship is not for sissies.

But in all the time since that momentous call I’ve never looked back – even when offered a job during one of those tough times. I’ve loved being a small business owner for the past 26 years, warts and all, for one prime reason: ownership. But not just business ownership.

This might sound strange, but I love that I have ownership of the challenges, too. All of them, against all odds. Because when you own the challenges, by definition you own the opportunities you turn them into.

Money and stuff are just ways to keep score. Claiming ownership of a Tyrannosaurus Rex business-eating challenge and turning it into your advantage is, to me, what being a small business owner is all about.  Perhaps you can relate.

By the way, within a year I called that boss and thanked him for firing me.

Write this on a rock …

Ring, ring … “Hello. Oh, hi, boss. What? I’m fired? Okay. Thank you very much.”

Jim Blasingame is author of the award-winning book, The Age of the Customer: Prepare for the Moment of Relevance.




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