Merlin was a wizard. No small credential that.
Monthly Archive for July, 2014
It has happened to all of us: You’re being waited on at a restaurant, buying a product or returning something to a merchant, and as an employee is delivering some kind of service you say, “Thank you.”
Good for you; your mother would be so proud. But she wouldn’t be impressed by what has become an unfortunate response to thank you. After you say thank you for having your water refilled or your order completed, there is sadly a good chance the employee will say, incredibly, “No problem.”
So, from this response are you now to think that simply allowing service to be delivered is some sort of problem you’ve created, for which forgiveness should be granted? Should you feel relief that you’ve been redeemed by this person with “No problem” absolution?
Clearly, American English has devolved to a level that makes many of us nostalgic for casual. It’s difficult to pinpoint where things ran off the rails. But somehow the sublime “it’s my pleasure” has deviated into the subpar “no problem.”
Well, my friends, let’s get one thing straight: No problem is a problem. When small business employees say no problem to a customer instead of you’re welcome, it’s a serious problem that over time could be the equivalent of a business death wish.
Think I’m overreacting? How much money do you spend getting a customer to do business with you? How much energy and resources do you invest into making sure your products, pricing, display, etc., are just right? How many sleepless nights do you spend worrying about how to compete with the Big Boxes?
Now that we’ve established the enormity and consequences of these answers, are you sure that no employee of yours ever causes one of your customers to think — even subliminally — that the mere fact that they do business with you could be some kind of problem?
In The Age of the Customer, the only thing unique about your relationship with a customer is the experience they have with you — how they FEEL about doing business with you. Everything else is a commodity. Everything!
So, pray tell, in what universe does “no problem” help your business maximize the positive emotions of an excellent customer experience? Stop saying it, and train your employees to stop saying it. If success is your goal, this is non-negotiable!
There must be 39 different ways in the English language to express your delight in serving a customer without saying “no problem.” Use one of them.
Write this on a rock… In The Age of the Customer, “Thank you” is golden, “No problem” is a problem.
Jim Blasingame is the author of the award-winning book, “The Age of the Customer: Prepare for the Moment of Relevance.”
Whether purchased or not, 86% of our respondents read business books. As an author of business books, these results make me very happy, even if 16% only buy a business book if it’s recommended and 18% wait until someone gives them a copy.
These days, with so much information available online, it’s not unreasonable to believe you can get what you need for free from a website or blog instead of paying for a book. In fact, on both of my two websites you can read a lot of what is in my new book for free. But articles and blog posts don’t accomplish the complete experience and impact an author delivers between the two covers of a book.
One of my mentors once told me, “The person you’ll be in five years will be greatly influenced by the people you meet and the books you read.”
Don’t be afraid to show passion for your ideas. Allowing employees to see passion and conviction in our words, actions, and style is a good thing. It’s also contagious.
The marketplace is rude, indifferent to our very existence let alone whether we succeed or fail. Perfection has never been attainable by mere mortals. Excellence is possible, but only those with high standards are capable of achieving it and only as a result of positive critical evaluation of our own efforts and those we manage.
People work best when they know there is a safe harbor — where redemption is available to those who fail while trying their best and where they will be encouraged to continue to take initiative in the quest for excellence.
Thanks for being part of my community. I’ll see you on the radio and the Internet.
The following scenario plays out every day on Main Street:
“My business is really growing these days,” a small business owner confides to his friend, “but we’re still experiencing too much negative cash.”
And then, with that deer-in-the-headlights look on his face, he completes his concern, “I thought by now, with sales and profits up, cash flow would be the least of my worries. I used to be afraid I couldn’t grow my business; now I’m worried that’ll collapse.”
Beware Blasingame’s 2nd Law of Small Business: It’s redundant to say, “undercapitalized small business.” This maxim is especially true for growing small companies because sales volume growth depletes cash in two dramatic but predictable ways.
1. When the business is growing, organizational upgrades are to be expected in order to handle the new demands: new vehicles, staff, technology, etc. Of course, you must fund these things, often before the newfound success has made it to the bank.
2. Selling to customers on an open account—where payment for work or products is collected after delivery—is essentially making loans to customers. And while it’s true that vendors may let you do the same, typically they allow less time to pay than you allow your customers. The difference between when you pay and when you collect creates a negative cash condition.
Here’s how to manage these challenges.
1. Growth plans must be compatible with the ability to fund that growth.
Too often we think the big growth hurdle is getting customers to say yes. But the impact of sales growth on cash flow must consider before delivering a proposal. If you can’t fund the opportunity, you shouldn’t go after it.
2. Don’t use operating cash to fund acquisition of capital assets, like equipment, etc.
Capital purchases should probably be funded by bank debt, and the interest is the cost of Blasingame’s 2nd Law. If you don’t like debt or paying interest, that should motivate you to leave profits in the business as retained earnings, which is the best way to overcome being undercapitalized.
3. Monitor the relationship between AR & AP.
Understanding the relationship between Accounts Receivable Days and Accounts Payable Days is an “a-ha” moment for every business owner. This ratio must be monitored for sustainable growth.
Write this on a rock … It is possible to succeed yourself out of business.
July is always a big month for global sports: Three sports, golf, tennis and bike racing, all conduct their pinnacle contest during July every year. And the year you add soccer’s World Cup four-year cycle to the mix, it can really test the time, attention and DVRs of even the most ardent of sports fans, like me.
I was surprised by two things in our poll this week. First, that viewers of the four sports are relatively evenly divided, and second, that almost half of our respondents are not interested in any of the sports. I voted for the British Open. Our polling platform only allows five options, but I wanted six. The sixth choice would have been “All of the above,” which, much to my wife’s chagrin, is what I would have chosen.