8% - Democrats
62% - Republican
17% - Libertarian
13% - None of the above
Those who are aligned with the Democrat Party came in at 8%. The big number, 62%, came from our respondents who claim the Republican Party. Libertarians represented 17% of our sample. Thirteen percent allowed they couldn’t find a political home with any of these three.
Libertarians have many political differences with Republicans. However, when it comes to policies that impact operating a business, like taxes, regulations, trade, etc., Libertarians and Republicans are usually not far apart. So, if our audience is representative of the small business sector - and I think it is - it’s reasonable to predict that this sector will break significantly for Mitt Romney on November 6.
Consequently, when the President makes statements like, “You didn’t build that,” it probably won’t hurt him too much with the small business sector, because most of them are not likely to vote for him anyway. But there is another potential effect to consider.
Polls indicate that small business owners are highly regarded by Americans. So the question is: How many independent voters will hold the President’s comments, practices and policies that seem to be unfriendly to small business, against him? It may not be many, but in battleground states, like Florida, Ohio and Pennsylvania, it might be enough to change the outcome.
These are the kinds of nuances in the ten battleground states that will likely decide who the next president is.
This week on The Small Business Advocate Show, I talked more about what you said about which political party you believe is more aligned with your small business’s ability to succeed. Click here to download or listen.