Somewhere in America a small business owner just experienced an anxiety attack that included breaking out in a cold sweat, because he had just discovered two things:
- Half of the prospects and customers in his market cannot find his business.
- Half of the calls his prospects and customers want to make to his business never get through.
Pretty scary, huh?! Glad that’s not your nightmare, right?! Well, hold on to that thought as you digest the following information.
Currently, about 100 million Americans own smartphones and that number is growing exponentially. That’s about half of the U.S. population who are likely to own a smartphone sometime in the near future. Here’s the math: 300 million Americans, minus children and others not likely to own a smartphone equals about 200 million, of which half already own smartphones.
- Shopping online – making decisions about what they want and who to buy it from.
- Navigating to businesses – the one they chose while shopping, or the one previously unknown to them that pops up in their local search.
- Buying stuff – using PayPal, credit card, or internal charge in the case of an established account.
But in order to do all three of these things in such a way that makes it easy-peasy for the smartphone owner, the business has to be mobile-ready. That means having all of your business information and resources compatible with the smartphone form factor and technology in at least two ways:
- Online information is optimized for mobile search, especially local search.
- A mobile website option is available to smartphone users.
By now you get the picture that the anxiety attack of the small business owner mentioned earlier is because his business isn’t ready for mobile primetime. So how dry is your forehead right now?
In The Age of the Customer™, where being relevant to customers is trumping being competitive, a big part of relevance is being fully accessible and high-functioning regardless of how a prospect or customer wants to connect with you. And every day, that connection is increasingly being requested from the palm of the hand.
This will be on the test: Not all small businesses need a mobile app, but all need a mobile website.
Is your business ready for mobile primetime?
This morning on The Small Business Advocate® Show I talked with Kevin O’Brien, Director of the AppConnect program at our friends, Constant Contact, about including mobile apps in your growth strategy and how to know if your business needs an app or a mobile site. Take a few minutes to click on one of the links below and listen to our conversation — the future of your business could depend on it!
Why mobile apps should be part of your growth strategy with Kevin O’Brien
Does your business need a mobile app or a mobile site? with Kevin O’Brien