Recently I heard a story about a speaker whose topic was how to become better at networking. Not better at finding, scheduling or attending networking events. But better at having the right kind of networking values.
So to make his point, this speaker asked how many in the audience came there hoping to make a sale as a result of attending this networking event. Many in attendance raised their hands, and those were just the honest ones.
Next, the speaker asked for a show of hands of how many came to the event wanting to buy something. Wouldn’t you know it? No one raised their hand.
The person who told me this story is my friend and long-time Brain Trust member, Dr. Ivan Misner. Ivan is the world’s leading expert on networking and the founder of Business Network International (BNI). He heard this speaker ask these questions and then proceeded to identify this phenomenon – lots of networking salespeople, not so many networking buyers – as “the networking disconnect.”
Are guilty of practicing the networking disconnect? Or do you have the right networking values that Ivan has tough by audience, which is based on the Law of Reciprocity, simply: Givers gain.
Recently, on my radio program, The Small Business Advocate Show, Ivan joined me to talk about how to inoculate yourself against the networking disconnect syndrome. I hope you’ll take a few minutes to listen to our conversation and, as always, be sure to leave your own thoughts and/or experiences.
Are you guilty of the networking disconnect? with Ivan Misner