SOME THOUGHTS ON BEING CERTAIN
By Jim Blasingame ©2008 All Rights Reserved

As we conduct the due diligence on what's next for our business, we seek the information that will help us acquire knowledge and create conditions that minimize the risks and maximize the opportunity. After all, we want to be as certain as possible that our next step is the right one, don't we?

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Listen to individual interviews below.
Thursday, July 03, 2008
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	Jeff Zbar The Chief Home Officer
	Topic of discussion: Are you using your technology or is it using you? Jeff Zbar talks with Jim Blasingame about how to make sure that you're using technology in a way that allows you to grow your business and maintain balance in your life. Jeff also talks about a multi-week "workation" trip where he is going to work while he and his family travel across the country.
	Peter Meyer Author of Warp Speed Growth and Creating and Dominating New Markets
	Topic of discussion: As you grow your business, are you balancing execution and vision? Peter Meyer talks with Jim Blasingame about how to make sure that your focus on executing your business model doesn't preclude seeing where the business should be going in the future.
	Jim Ostroff Associate Editor of Kiplinger Washington Editors
	Topic of discussion: Jim Ostroff joins Jim Blasingame to talk about a number of issues, including the price of oil and the lack of an effective energy policy. They also talk about the expansion of the Americans for Disabilities Act, fights among unions, the increase in the IRS mileage rate, how the Fed will look in the next administration, and other issues.

Listen to individual interviews below.
Wednesday, July 02, 2008
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	Bob Kustka President of Fusion Factor
	Topic of discussion: What are the three most important things in successful management? Bob Kustka joins Jim Blasingame with the answer, which he says is communication, communication, communication. Any questions? Listen in as these two provide some valuable communication tips and tools, like what Jim calls "the magic question."
	Jeffrey Dobkin Author of Uncommon Marketing Techniques and How to Market a Product for Under $500
	Topic of discussion: What's the best way to reach prospects and customers, direct mail marketing or email marketing? Jeff Dobkin talks with Jim Blasingame about how to balance these two valuable marketing tools to your advantage.
	Mary Cantando Author of The Woman's Advantage and Nine Lives: Stories of Women Business Owners Landing on Their Feet
	Topic of discussion: What does it take for men and women to do business together? Mary Cantando talks with Jim Blasingame about this and they come up with some pretty important and effective points that actually work. You won't be surprised that having a sense of humor helps.
	Charles Kadlec Managing Director of J. & W. Seligman & Co. Inc.
	Topic of discussion: Is it time for your small business to begin offering a retirement plan? Chuck Kadlec joins Jim Blasingame to first talk about some economy issues and then to talk about three great advantages available to small business owners by the passage of the Pension Protection Act.

Listen to individual interviews below.
Tuesday, July 01, 2008
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	James Ballard Co-author of Whale Done and author, Little Wave and Old Swell
	Topic of discussion: Are you experiencing information overload? Jim Ballard talks with Jim Blasingame about what this looks like and how to avoid it so that it doesn't result in failure.
	Steve Chandler Author of The Story of You, The Small Business Millionaire, and Two Guys Read the Obituaries
	Topic of discussion: Are you fearless? Do you operate your small business with courage? Steve Chandler and Jim Blasingame talk about how to use courage in your business decisions, especially when you need to say, "no."
	David Vinjamuri Author of Accidental Branding: How Ordinary People Build Extraordinary Brands
	Topic of discussion: What is an accidental brand? David Vinjamuri talks with Jim Blasingame about some of the brands he's studied that came about accidentally but after that were grown with great intention.
	John Fox Author of If Americans Really Understood the Income Tax
	Topic of discussion: Who is really paying their fair share of income tax? John Fox talks with Jim Blasingame about the truth about which group pays the most in taxes, which is required if we're to have honest debates over future tax policy. John's information may surprise you.

Listen to individual interviews below.
Monday, June 30, 2008
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	Barbara Pagano Co-author of The Transparency Edge
	Topic of discussion: How creative do employers have to get to acquire and keep good talent? The mother and daughter team of Barbara and Elizabeth Pagano join Jim Blasingame to talk about the concept of allowing employees to go on sabbaticals for up to four weeks, as a way of motivating them to value their employment.
	Elizabeth Pagano Co-author of The Transparency Edge
	Topic of discussion: How creative do employers have to get to acquire and keep good talent? The mother and daughter team of Barbara and Elizabeth Pagano join Jim Blasingame to talk about the concept of allowing employees to go on sabbaticals for up to four weeks, as a way of motivating them to value their employment.
	Stephen Baum Author of What Made Jack Welch, Jack Welch
	Topic of discussion: What is the current leadership environment look like? Stephen Baum talks with Jim Blasingame about the impact of the devotion to quarterly performance on leadership practices. They also talk about the importance of character for those in leadership roles and the value of mentoring.
	Sam Richter Author of Take the Cold Out of Cold Calling
	Topic of discussion: How do you take the cold out of cold calling? Sam Richter talks with Jim Blasingame about how to conduct research on the Internet about your prospects, including the company and the individuals you're calling on.
	Ed Yourdon Author of a number of information/technology books, including Brain Drain: The Impact of Offshore Outsourcing
	Topic of discussion: How will technology play a role in minimizing the impact of higher energy costs? Ed Yourdon talks with Jim Blasingame about the increased use of telecommuting and video conferencing to work with colleagues and talks with customers as alternatives to physical travel. They also talk about the future of Web 2.0 and what Web 3.0 might look like.