Whether purchased or not, 86% of our respondents read business books. As an author of business books, these results make me very happy, even if 16% only buy a business book if it’s recommended and 18% wait until someone gives them a copy.
These days, with so much information available online, it’s not unreasonable to believe you can get what you need for free from a website or blog instead of paying for a book. In fact, on both of my two websites you can read a lot of what is in my new book for free. But articles and blog posts don’t accomplish the complete experience and impact an author delivers between the two covers of a book.
One of my mentors once told me, “The person you’ll be in five years will be greatly influenced by the people you meet and the books you read.”